Customer Relationship Management

CORrelation’s robust suite of tools require minimal training and can be implemented in days – not the months or years required by conventional CRM products. By rapidly deploying and using the solution, you recognize the ROI much more quickly and increase your competitive position by realizing the benefits of becoming a customer-centered business.

CORrelation touches all areas of your business, beyond the typical CRM approach to contact management. By creating a single repository of all the touch points and interactions for your customers, partners and employees, CORrelation empowers your organization to engage in what Peppers and Rogers call “Learning Relationships” where you become better and better at satisfying that particular customer or partner’s needs.

CORrelation CRM is software designed for management and deployment of customer support must address many requirements including:

• Sales and Marketing - provides you with a powerful leads engine that cleanses the raw data as it enters your system. It manages the marketing and segmentation activities against lists of prospective customers to automate your company’s new customer acquisition process. This same marketing engine allows you to proactively bring product offers to your existing customers. By utilizing the Business Analytics embedded inside CORrelation, you can identify customer behavior and take marketing action based upon them.
• Customer Service - Record, track, escalate and most importantly resolve customer issues quickly and easily with CORrelation’s Customer Service module. Your knowledge base grows as a simple byproduct of your interactions with your customers and partners. This knowledge base serves as a tremendous tool for all of your employees to provide an increased level of customer service.
• Back Office Systems Integration - One of the shortcomings of previous CRM solutions was their lack of integration with your company’s back office system. Without insight drawn from customer sales history, CRM was simply a tool to track activities and calendars. By leveraging the wealth of information locked away in your back office system, CORrelation goes to new heights in deriving actions from customer behavior. Additionally, this integration and access dramatically simplifies the desktop for your users. CORrelation now becomes the focal point for users managing their activities, providing valuable insight into customer activity, accessing data on products, order status, accounts receivable and accounts payable, entering quotes and orders, and communicating with customers.

Our CRM package addresses all this and more while offering the integrated strength of marketing, sales, operations and accounting. Simplicity, cost effective management, and delivery of a rewarding user experience remain consistent in all our solutions.

Integrating the CORrelation CRM capability into your SX.enterprise implementation puts all information about your customers at your fingertips. Expertek Systems can help you plan and implement a system that increases productivity and reduces costs for your distribution business. Browse around our web site to find out more or contact us for more information.